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Helping You Launch Successful Products in Challenging Regulatory Environments

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Helping You Launch Successful Products in Challenging Regulatory Environments

 
 
 

Distributive is a boutique consultancy that specializes in web3, media, fintech, and other fast-paced industries with dynamic legal environments. We work with founders, artists, non-profits and fortune 500 companies to launch new products, efficiently scale operations, and navigate difficult market conditions.

We don’t rebuild the wheel; we innovate with an appreciation for precedent.

 
 
 
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Process


Process

Process


Process

 
 
 

Distributive builds the bridge between intriguing concepts and material reality, between emerging technologies and the practical problems they can solve.

We help clients find product-market fit and gain traction by conducting targeted research, advising on communications strategy, debugging organizational challenges, supporting business development efforts, and more. We use design thinking, considering community and the needs of patrons and/or end users from the outset. 

 
 
 
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Services


Who We Are

Services


Who We Are

 
 

Diana Stern works independently as well as with experts from her network to build a team tailored to each client’s individual needs. With over a decade of experience advising cutting-edge technology companies, she is an accomplished business leader with a proven track record of success in both startup and late-stage growth tech companies.

Diana was a founding member of Stripe’s global crypto team, working directly with leadership on regulatory matters, partnerships, go-to-market efforts, and product strategy. She also played a key role in launching web2 products such as creator economy monetization, used by companies including TikTok, Twitter, Patreon, Substack. Her efforts resulted in using up to 50% fewer legal resources, and the legal strategies she identified unlocked billions of dollars in new payments volume.

Diana also served as General Counsel and held the additional role of Interim CEO at Palm NFT Studio, where she led them through a successful merger with Candy Digital. The Series B blockchain startup worked with brands to expand audiences and deepen fan engagement using web3 tools. Their Webby-nominated platform lifted DC Comics into the top 5 most engaged with brands in web3.

In 2018, Diana was the first Legal Innovation Designer in big law at BakerHostetler, where she helped create the first enterprise smart contracts at large law firms. Prior to that, she was a founding member of Orrick’s blockchain group. She also worked among the firm’s global M&A and Technology Companies Groups, advising founders and executives on over $1B of transactions. In 2017, she co-created a novel commercial instrument that has since been used by thousands of crypto startups.

Diana is currently co-organizer of Bay Area Legal Hackers, serves on the Editorial Board of the MIT Computational Law Report, and previously served on the board of Ms. JD, a national nonprofit dedicated to building a diverse pipeline of future women leaders in law. As Vice Chair, Diana co-led Ms. JD's pivot from reliance on in-person events to drive over 90% of revenue pre-COVID, to a remote-forward model that tripled revenue by 2021 year end.

 
 
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Mission


Get in touch

Mission


Get in touch

 
 
 
 

We do business with a long-term view of the relationships among digital and analog, technology and nature, startups and enterprises, artists and patrons. Distributive's founding was inspired by distributive justice theory.

If you are interested in learning more about Distributive's services, please get in touch with diana@distributive.io.